Volza
Overview
Volza is a global trade intelligence platform that consolidates export–import data from 90+ countries (plus 119+ mirror sources) to power precise buyer/supplier discovery, HS code search, shipment analysis, and competitive/market trend tracking across 130+ countries. It provides advanced filters, real-time alerts, and ready-to-use dashboards so importers, exporters, manufacturers, and logistics teams can qualify leads, benchmark prices, monitor competitors, and spot high‑growth products and markets quickly.
Problem
Volza approached with low user conversions, fragmented user flows, and a need to introduce high‑impact features without disrupting existing users. They wanted a market‑aligned product revamp to improve discovery, insight delivery, and repeat usage. Stakeholders also flagged unclear value communication, limited first‑session time‑to‑value, and insufficient guidance for key tasks, leading to abandonment and low feature adoption.
Solution
We redesigned search into a Guided flow that adapts to user intent so tasks start with the right inputs and filters. We shifted from dense text and raw numbers to focused data visualizations that highlight trends, outliers, and comparisons for faster insight. We implemented a credits and points system that rate-limits bulk extraction, deters scraping, and rewards meaningful actions to encourage frequent, value‑driven usage.
